Branding designed for small businesses
Every business deserves to have thoughtful and professional branding, no matter its size. That’s why we’ve specifically designed our Small Business Bundles to suit the varying requirements and budgets of businesses like yours.
Take the guesswork out of branding
When you’re wearing a lot of different hats in your small business, branding and marketing can be one of those areas where you’re not sure where to start. But branding done well can have a huge impact on the fate of your business. It catches eyes, it inspires trust and it grows your community.
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The Chief
Unleash your brand’s potential
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Competitor Analysis
Gain insights into your online competitors' strategies and performance.
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Logo Briefing Workshop
A 60-min online logo workshop with our Creative Director, who help create your brand’s image to connect with your target audience.
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Slogan Concepts
Receive taglines that capture the essence of your brand's story.
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2 x Logo Concepts
Two original logo concepts crafted by top-level designers, complete with primary and secondary variations.
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Unlimited Revisions
Your logo is a representation of your business – so it’s the most important thing that you’re proud of your logo. Our Satisfaction Guarantee means you have 5 business days of back and forth to revise and perfect your design.
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Print & Screen Logo Files
Provided in EPS, PNG, JPG and PDF formats, to suit any application.
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Brand Guidelines
Our handy cheatsheet details each logo variation, colour combination, web and print colour values and font options so there’s no question of how to use your brand.
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El Capitan
Kickstart your branding journey
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Competitor Analysis
Gain insights into your online competitors' strategies and performance.
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Logo Briefing Workshop
A 60-min online logo workshop with our Creative Director, who help create your brand’s image to connect with your target audience.
-
Slogan Concepts
Receive taglines that capture the essence of your brand's story.
-
2 x Logo Concepts
Two original logo concepts crafted by top-level designers, complete with primary and secondary variations.
-
Unlimited Revisions
Your logo is a representation of your business – so it’s the most important thing that you’re proud of your logo. Our Satisfaction Guarantee means you have 5 business days of back and forth to revise and perfect your design.
-
Print & Screen Logo Files
Provided in EPS, PNG, JPG and PDF formats, to suit any application.
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Brand Guidelines
Our handy cheatsheet details each logo variation, colour combination, web and print colour values and font options so there’s no question of how to use your brand.
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Stationery Bundle
You’ll be able to choose from a suite of branded stationery designs. From letterheads to presentation folders to email signatures – we’ll design everything you need.
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Viral Vixen
Boost your social presence
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Competitor Analysis
Gain insights into your online competitors' strategies and performance.
-
Logo Briefing Workshop
A 60-min online logo workshop with our Creative Director, who help create your brand’s image to connect with your target audience.
-
Slogan Concepts
Receive taglines that capture the essence of your brand's story.
-
2 x Logo Concepts
Two original logo concepts crafted by top-level designers, complete with primary and secondary variations.
-
Unlimited Revisions
Your logo is a representation of your business – so it’s the most important thing that you’re proud of your logo. Our Satisfaction Guarantee means you have 5 business days of back and forth to revise and perfect your design.
-
Print & Screen Logo Files
Provided in EPS, PNG, JPG and PDF formats, to suit any application.
-
Brand Guidelines
Our handy cheatsheet details each logo variation, colour combination, web and print colour values and font options so there’s no question of how to use your brand.
-
Stationery Bundle
You’ll be able to choose from a suite of branded stationery designs. From letterheads to presentation folders to email signatures – we’ll design everything you need.
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Social Media Bundle
Everything you need to get social including profile picture variations of you logo, editable Canva templates and more.
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Top Dog
Go all-in for a robust brand
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Competitor Analysis
Gain insights into your online competitors' strategies and performance.
-
Logo Briefing Workshop
A 60-min online logo workshop with our Creative Director, who help create your brand’s image to connect with your target audience.
-
Slogan Concepts
Receive taglines that capture the essence of your brand's story.
-
2 x Logo Concepts
Two original logo concepts crafted by top-level designers, complete with primary and secondary variations.
-
Unlimited Revisions
Your logo is a representation of your business – so it’s the most important thing that you’re proud of your logo. Our Satisfaction Guarantee means you have 5 business days of back and forth to revise and perfect your design.
-
Print & Screen Logo Files
Provided in EPS, PNG, JPG and PDF formats, to suit any application.
-
Brand Guidelines
Our handy cheatsheet details each logo variation, colour combination, web and print colour values and font options so there’s no question of how to use your brand.
-
Stationery Bundle
You’ll be able to choose from a suite of branded stationery designs. From letterheads to presentation folders to email signatures – we’ll design everything you need.
-
Social Media Bundle
Everything you need to get social including profile picture variations of you logo, editable Canva templates and more.
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Website
Built using our signature WordPress template, this one-page website has everything you need to establish your business online. With two years of domain and website hosting included, plus content written by expert SEO copywriters, your website is ready to go.
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Frequently asked questions
You’ve got questions, we’ve got answers! Don’t see your question? Get in touch – we’re here to help.
What is included in the logo briefing workshop and is it important?
During your logo briefing workshop, we’ll map our your brand vision, what your brand stands for, who your ideal customers are, how you want your brand to be thought of, and your logo design brief. It’s very important.
Our workshop helps us to deeply understand your brand and vision, which in turn lets us make informed decisions about every aspect of your project. With the right tools and strategy in place, your branding will play an huge role in how people feel about your products and services – and what they think of your business overall.
Can I request more than two logo concepts?
We include two logo concepts as standard in our bundles because we’re confident that our discovery workshop has given us a solid handle on your brand. But of course, we can design more options if you need them at a small additional cost.
What happens if I’m not happy with my logo concepts?
Our research and planning phase is thorough – this means we’re on the same page as you from the beginning. But your logo is a representation of your business. So if you’re not satisfied we’ll revisit, revise and keep going until you’re proud of the result.
Are my logo concepts original or pre-made designs?
All logos are completely custom-designed, in line with your brand’s specific vision and needs. We don’t do “cookie cutter” designs, or variations on the same idea again and again. We follow your lead to create logo concepts that set you apart from the competition. We don’t believe in second-rate design and never create designs we’re not proud of.
What is a primary and secondary logo design? Do I need both?
Sometimes a vertical format of your logo will work best, sometimes a horizontal format will work best. We provide both – and with alternating colour variations – so you can use the best version of your logo for the job.
What are branding guidelines? How do I use it?
Your brand guidelines are the “rulebook” on how to use your logo and stay on brand in different contexts. They include how your logo should look over different backgrounds, how it is oriented over the page, your logo’s shape, type, proportion and more. For example, you would share them with external suppliers to make sure your branding is consistent across signage, embroidery, advertising, sponsorship and more.
The guide describes the colours in your logo and branding in CMYK, and RGB and Hex codes – this means your colours will be spot on in any context.
Can I ask you to design other business assets?
Of course! This often comes up at our brand discovery session. We’ll offer the opportunity to add them into our bundle packages at a discounted rate – or we can start these projects at a later date.
When can I expect to have my completed bundle?
Each bundle is listed with its delivery timeframe. We run strict processes to be able to meet these deadlines. It’s important that you’re across the timeline so we can incorporate your feedback into our work. When we work together, we can finish the project sooner than later.
What kind of website is included in the Top Dog Bundle?
We’ve built our own WordPress template that we use to build your template. We have a series of “building blocks” that we customise to suit your brand identity and content requirements.
We use WordPress because it’s easy for you to update (we’ll show you how) or for us to add extra pages in the future.
We partner with expert copywriters who will strengthen your brand and distill your message to appeal to your target market – and apply SEO best strategies so you’re easier to find.
How do I get an email address using my domain name?
When you purchase a Top Dog Bundle, your custom domain URL is included. We recommend subscribing to Office 365 to host your emails. Part of the Top Dog Bundle includes our assistance to configure one email address to your Office 365 subscription.
When and how do I pay for the work?
We’ll get started with a no obligation phone call. If we’re the right fit for you, we’ll send a project contract for you to sign. We’ll send your first invoice (50% of the project fee) once we receive your contract. Once we’ve locked in your logo concept together, we’ll send the final 50% invoice.