Why branding and graphic design matter for small businesses
In 2019, your company’s ‘look’ is key to its success. People form their first impression in a mere 50 milliseconds, so your brand needs to be eye-catching.
For many small business owners, graphic design and branding isn’t high on the priority list. It’s understandable, given that you may lack the time or resources for brand design. This is especially true when you’re more focused on establishing a customer base and delivering excellent products or services.
However, think about the fact that Jeff Bezos, CEO of Amazon, describes branding as, “what other people say about you when you’re not in the room.”
It’s worth working with an expert graphic designer to make sure that people are saying good things about you.
1. They’ll make your brand a lasting success
The golden arches of McDonald’s, Nike’s swoosh, Adidas’ three stripes. These are all iconic logos that are synonymous with their respective brands’ success. Easily recognisable logos form part of brands’ sustained success, and the same goes for small businesses. You need a great logo.
Having a powerful and recognisable logo allows you to build trust with your customers. Good logos make a strong first impression and allow customers to get a feel for your business. Logos are also your point of individuality, separating you from other businesses who offer the same services or range of products. Your logo can display your company’s personality and foster the brand loyalty you need to succeed.
For this reason, it’s important to get your logo right, and a quality graphic designer can help you achieve this. They’ll work with you to select logo colours, fonts and graphics that effectively communicate what your business is all about.
2. They’ll ensure your branding is applied consistently
Not only can graphic designers help you create a brand logo that champions your online presence, they can help you design various brand resources to help with customer engagement. This includes things like:
- Company stationary e.g. letterheads and business cards
- Marketing documents e.g. company profiles and tender documents
- Social media e.g. channel branding and ongoing posts
- Websites and all things digital.
Keeping your company’s image consistent across all forms of communication is the hallmark of a successful business, and a professional graphic designer can help you do this well.
For example, while plenty of love can be put into website design, good quality business cards can have an impact too. A graphic designer can work with you to create a visually impressive interpretation of your brand message across all digital marketing and traditional platforms. This will ensure your customers are engaged and delighted at every touchpoint.
3. They’ll save you time
Refining your small business’ branding is an exciting step, but one you may not have the resources to move forward with yourself. Working with a small business graphic designer will allow you to maximise your brand and connect better with your customers. This means you’ll be able to focus on the important day-to-day business activities that lead you to success.