Branding designed for small businesses

Every business deserves to have thoughtful and professional branding, no matter its size. That’s why we’ve specifically designed our Small Business Bundles to suit the varying requirements and budgets of businesses like yours.

Take the guesswork out of branding

When you’re wearing a lot of different hats in your small business, branding and marketing can be one of those areas where you’re not sure where to start. But branding done well can have a huge impact on the fate of your business. It catches eyes, it inspires trust and it grows your community.

  • Chief

    This branding starter package gives you the momentum to get going

    • Brand Discovery

      Through the Brand Discovery process, we’ll develop your marketing strategy and logo design brief. We’ll meet for a workshop to understand everything we can about your brand and objectives, and what you want from your logo and branding.

    • 3 x Logo Concepts

      Three distinct logo concepts created from scratch by top-level logo designers. Primary and secondary variations included.

    • Unlimited Revisions

      Your logo is a representation of your business – so it’s the most important thing that you’re proud of your logo. Our Satisfaction Guarantee means you have 5 business days of back and forth to revise and perfect your design.

    • Brand Guidelines

      Our handy cheatsheet details each logo variation, colour combination, web and print colour values and font options so there’s no question of how to use your brand.

    • Web & Print Logo Files

      Provided in EPS, PNG, JPG and PDF formats, to suit any application.

    • Stationery Kit

      As well as 250 printed business cards, you’ll be able to choose from a suite of branded stationery designs. From letterheads to presentation folders to email signatures – we’ll design everything you need.

  • El Capitan

    Get connected with this logo and social media branding package

    • Brand Discovery

      Through the Brand Discovery process, we’ll develop your marketing strategy and logo design brief. We’ll meet for a workshop to understand everything we can about your brand and objectives, and what you want from your logo and branding.

    • 3 x Logo Concepts

      Three distinct logo concepts created from scratch by top-level logo designers. Primary and secondary variations included.

    • Unlimited Revisions

      Your logo is a representation of your business – so it’s the most important thing that you’re proud of your logo. Our Satisfaction Guarantee means you have 5 business days of back and forth to revise and perfect your design.

    • Brand Guidelines

      Our handy cheatsheet details each logo variation, colour combination, web and print colour values and font options so there’s no question of how to use your brand.

    • Web & Print Logo Files

      Provided in EPS, PNG, JPG and PDF formats, to suit any application.

    • Stationery Kit

      As well as 250 printed business cards, you’ll be able to choose from a suite of branded stationery designs. From letterheads to presentation folders to email signatures – we’ll design everything you need.

    • Social Media Kit

      Everything you need to get social including a profile picture variation of you logo, editable square post templates, editable story templates and more.

  • Top Dog

    Everything you need online: logo, social media and website

    • Brand Discovery

      Through the Brand Discovery process, we’ll develop your marketing strategy and logo design brief. We’ll meet for a workshop to understand everything we can about your brand and objectives, and what you want from your logo and branding.

    • 3 x Logo Concepts

      Three distinct logo concepts created from scratch by top-level logo designers. Primary and secondary variations included.

    • Unlimited Revisions

      Your logo is a representation of your business – so it’s the most important thing that you’re proud of your logo. Our Satisfaction Guarantee means you have 5 business days of back and forth to revise and perfect your design.

    • Brand Guidelines

      Our handy cheatsheet details each logo variation, colour combination, web and print colour values and font options so there’s no question of how to use your brand.

    • Web & Print Logo Files

      Provided in EPS, PNG, JPG and PDF formats, to suit any application.

    • Stationery Kit

      As well as 250 printed business cards, you’ll be able to choose from a suite of branded stationery designs. From letterheads to presentation folders to email signatures – we’ll design everything you need.

    • Social Media Kit

      Everything you need to get social including a profile picture variation of you logo, editable square post templates, editable story templates and more.

    • Website

      Built using our signature WordPress template, this one-page website has everything you need to establish your business online. With two years of domain and website hosting included, plus content written by expert SEO copywriters, your website is ready to go.

Frequently asked questions

You’ve got questions, we’ve got answers! Don’t see your question? Get in touch – we’re here to help.

When and how do I pay for the work?

We’ll get started with a no obligation phone call. If we’re the right fit for you, we’ll send a project contract for you to sign. We’ll send your first invoice (50% of the project fee) once we receive your contract. Once we’ve locked in your logo concept together, we’ll send the final 50% invoice.

What is a brand discovery workshop? Is it important?

During your brand discovery workshop, we’ll map our your brand vision, what your brand stands for, who your ideal customers are, and how you want your brand to be thought of. It’s very important.

Our workshop helps us to deeply understand your brand and vision, which in turn lets us make informed decisions about every aspect of your project. With the right tools and strategy in place, your branding will play an huge role in how people feel about your products and services – and what they think of your business overall.

Can I request more than three logo concepts?

We include three logo concepts as standard in our bundles because we’re confident that our discovery workshop has given us a solid handle on your brand. But of course, we can design more options if you need them at a small additional cost.

What is a primary and secondary logo design? Do I need both?

Sometimes a vertical format of your logo will work best, sometimes a horizontal format will work best. We provide both – and with alternating colour variations – so you can use the best version of your logo for the job.

Who designs my logo?

Our pool of top-level logo designers each has specialties and niches, so we carefully match the right designer to your job. Each logo has the finishing touches laid by our Creative Director (if not created from start to finish by him), and has to exceed our high standards before we present them to you.

Are my logo concepts original or pre-made designs?

All logos are completely custom-designed, in line with your brand’s specific vision and needs. We don’t do “cookie cutter” designs, or variations on the same idea again and again. We follow your lead to create logo concepts that set you apart from the competition. We don’t believe in second-rate design and never create designs we’re not proud of.

What happens if I’m not happy with my logo concepts?

Our research and planning phase is thorough – this means we’re on the same page as you from the beginning. But your logo is a representation of your business. So if you’re not satisfied we’ll revisit, revise and keep going until you’re proud of the result.

What are branding guidelines? How do I use it?

Your brand guidelines are the “rulebook” on how to use your logo and stay on brand in different contexts. They include how your logo should look over different backgrounds, how it is oriented over the page, your logo’s shape, type, proportion and more. For example, you would share them with external suppliers to make sure your branding is consistent across signage, embroidery, advertising, sponsorship and more.

The guide describes the colours in your logo and branding in Pantone colour names and numbers, CMYK, and RGB and Hex codes – this means your colours will be spot on in any context.

What is the difference between web and print logo files?

Print colour is a mix of coloured inks, screen colour is a mix of coloured pixels.

In print, colours are mixed with cyan, magenta, yellow and black inks (CMYK). For digital applications, colours are mixed with red, green and blue pixels (RGB).

So the formula to make the same colour on screen and in print is different. Because colour representation is important in your brand, we provide web and print versions of your logo in all popular file types – you’ll always have the right logo for the job.

Can I ask you to design other business assets?

Of course! This often comes up at our brand discovery session. We’ll offer the opportunity to add them into our bundle packages at a discounted rate – or we can start these projects at a later date.

What are the print specs of my business cards? Can I print them myself?

We print on a premium 420gsm artboard that’s full colour finished with a matte celloglaze. You’re welcome to print these elsewhere, however the price of our bundles are fixed.

If you’re interested in a special finish on your cards, we can discuss the additional cost for these upgrades. We’ll work together to reach great value while bringing your vision to life.

Can you help me set up my social media channels?

We can provide some assistance, but it’s more secure for you to set these up with your own personal credentials.

How do I edit my social media templates?

We’ll guide you how to edit your templates so you are fully confident in generating your own posts.

We provide your templates in PSD format so you can edit the layers and elements as you need. These are designed to use in Photoshop, but there are plenty of free and easy-to-use PSD editors – our personal favourite is Photopea.

When can I expect to have my completed bundle?

Each bundle is listed with its delivery timeframe. We run strict processes to be able to meet these deadlines. It’s important that you’re across the timeline so we can incorporate your feedback into our work. When we work together, we can finish the project sooner than later.

What kind of website is included in the Top Dog Bundle?

We’ve built our own WordPress template that we use to build your template. We have a series of “building blocks” that we customise to suit your brand identity and content requirements.

We use WordPress because it’s easy for you to update (we’ll show you how) or for us to add extra pages in the future.
We partner with expert copywriters who will strengthen your brand and distill your message to appeal to your target market – and apply SEO best strategies so you’re easier to find.

How do I get an email address using my domain name?

When you purchase a Top Dog Bundle, your custom domain URL is included. We recommend subscribing to Office 365 to host your emails. Part of the Top Dog Bundle includes our assistance to configure one email address to your Office 365 subscription.