What does your website say about your business?
In today’s digital age, your website is your most powerful spokesperson. Research shows that 75% of consumers judge the credibility of a business based on website design.
Since a website is one of the first things that people will look at when considering your business, it should be something that best reflects your business. Yet, for many small business owners, their website is an afterthought. In fact, less than two-thirds (64%) of small businesses have a website and one in 10 small-to-medium businesses don’t invest in any kind of marketing.
So, what does your website say about your business?
It says who you are
Your website may be the first introduction a person has to your business. Ask yourself: what do you want them to know about you? Who are you? And what makes you different?
The look, feel and usability of your website are powerful communicative tools to demonstrate your brand identity. Establishing a clear brand identity can be done with cohesive branding, which includes logo design, colour palette, typography, imagery and visual layout.
Steer clear of generic images, random colour schemes and sloppy content structure. Instead, marry together the physical and online representatives of your brand for seamless customer experience.
It says that you’re trustworthy
According to Spiegel Research Center, nearly 95% of shoppers read online reviews before making a purchase. The same applies to your business. Your website should show that you’re good at what you do and that you’re trustworthy too.
You can do this by including testimonials, links to social media and any other relevant reviews or articles that can help back up your claims. If you say you’re the best Italian restaurant in Sydney, people want to hear it from more than just you.
It says you care about the finer details
You may be meticulous in your attention to detail in the workplace, but this same level of care must be applied to your website. It’s all in the subtle differences. A private domain name, clear branding and design, and well-written content deliver a message that you care about the finer details.
It’s also essential that you understand what your customer’s needs are. This includes making information and contact details easily accessible. For instance, if you’ve got a restaurant, chances are people are going to want to read your menu. Similarly, if you have a construction company, people are going to want to be able to quickly get a quote online.
It says why your customer should care
Your website’s content, design, branding and flow come together to create your brand story. So, what makes your story different from the rest? Do you offer a unique product or service? If so, celebrate it! Does your unique point of difference come from your exceptional staff? If yes, then showcase them!
Get a helping hand from the experts
As small businesses branding and website design experts, we understand your pain points better than anyone. And our affordable websites and bundles will help you put your best foot forward and grow your online exposure like never before. To learn more about how we can help deliver high-impact branding and design on a budget, get in touch with us today!