How to nail your digital marketing in five easy steps
Marketing your business in the digital world might seem like a complex process, but it can be boiled down to five easy steps.
Take a look at our small business digital marketing tips to get you well on your way to running efficient campaigns.
1. Understand your customer
Before getting into the specifics of the content you’re publishing online, you need to understand why you’re putting it out there. This starts with knowing your customers.
Put together a detailed profile of your ideal customer. It should include their purchase habits, what they’re interested in and what appeals to them. Keep this persona top-of-mind when creating your content – it’s key to the success of your digital marketing.
2. Optimise content for mobile and voice
Up to 70% of web traffic now comes from mobile phone users, so your digital copy needs to be optimised for these devices. This means responsive website design and content tailored to the on-the-go nature of mobile usage. Use visually stimulating content and scannable text. This allows people to find the information they need, even if they’re in a hurry.
Whether you know it or not, your users are also using their voices to search. Transitioning from a fun gimmick to a major part of our digital future, voice search is set to take over. The latest figures predict that 50% of all searches will be via voice by 2020. To take advantage of this voice search reality, your digital marketing needs to be optimised for voice assistants. This means using conversational language and taking longtail keywords into consideration.
Getting on top of this trend now will ensure your business has a successful online marketing presence, now and in the future.
3. Utilise social media
If you think your customers aren’t going to be influenced by your presence on social media – think again. 54% of social media users are researching and buying products through these platforms. And, 71% of consumers who’ve had positive experiences with a brand on social media are likely to recommend it to their friends and family. The traditional ‘word of mouth’ marketing strategy is alive and well in digital form.
Having a strong marketing presence across LinkedIn, Facebook and Instagram is essential to ensure your business is gaining customers. But don’t assume that simply posting content to these channels is enough. Social media engagement is one of the best ways to build your brand’s online presence. Replying to your audience’s comments shows them that you care about their opinion and experience.
Be selective about what social channels you utilise. It’s important to identify what social media platforms will translate to success for your business, so you can focus your efforts where they count most.
4. Don’t neglect your emails
Emails are still an integral part of strong digital marketing campaigns, with 73% of millennials preferring email communications from businesses.
Writing short, sharp and visually impressive emails that are optimised for readers to scan will be a big boon for your business. Make sure to include attractive calls to action to drive readers to your website.
There’s no shame in asking for a hand with your small business digital marketing. In fact, many small businesses benefit from outsourcing this work to a specialist. If you need help executing killer campaigns, consider calling upon the marketing expertise of a professional marketing company like Small Business Bundles.
Our branding bundles can help you renovate your digital image for maximum impact. We can develop new logos and social media branding, as well as custom email templates. And because nailing your marketing relies on an effective website that converts traffic into loyal customers, we can transform your website as well.
Learn how we can take your business to the next level today, by contacting our team.