How to maintain a digital presence on a tight budget
Maximise your impact with these affordable digital solutions
As a small business owner, it can sometimes be hard to justify devoting time and money to things like social and digital content. Luckily, there are lots of solutions to get your business the attention it deserves without costing you an exorbitant amount of time or money.
Do it yourself social media marketing
When you’re first starting out, think about where your customers digitally ‘live’ i.e. do they use Facebook and Instagram, or maybe the prefer frequent LinkedIn instead? Once you’ve established that, you can create a social media presence for your business that can help you get the word out. You don’t need a fancy SLR camera or a huge marketing budget to create awesome content. With a smart phone you can capture images and create regular, authentic social media posts advertising your products or services, helping to promote your business.
If DIY social media marketing sounds like a case for the too hard basket, or you simply don’t have the time, paying a professional to produce – and manage – your social media marketing may actually be a more cost-effective solution. It will certainly save you time and allow you to get back to doing what you do best.
Give your social media marketing the kick-start it needs with our Latte Bundle, which includes 10 thoughtful, bespoke social media posts.
Use free applications and management tools
Hook up your social media to a platform like Hootsuite. Free for basic functions, you can manage and schedule content to be uploaded whenever you want. Just set aside some time each week to input the content and let the app do the hard work.
Another helpful tool is Linktree, which gets all your links together on social media in one place. Instead of only being able to promote one link at a time, you can promote several.
When small businesses get busy, one of the first things to drop off the radar is marketing. This is because you’re focussed on servicing your customers, and so you should be! But maintaining marketing momentum as a small business can be huge, particularly when it comes to social media. This is why having someone to manage your social accounts for you can be worth its weight in gold. At Small Business Bundles we can help manage your social media presence and take the pressure off, while at the same time help to attract more customers to your digital channels.
Target your existing customer base and create a digital newsletter that lets your audience know what you’ve been up to. Making time to create content and schedule it through an affordable email marketing service, such as MailChimp, can help you to engage your existing audience and encourage repeat purchases. At Small Business Bundles we partner with MailChimp to create kick-starter campaigns for you, which can help to maximise your promotional results and deliver a better ‘bang for your buck.’
Pro-tip! Always include a strong call-to-action in there so your audience knows exactly what you want them to do, for example ‘use the promo code XYZ to get 10% off your next order’, or ‘explore our latest range of products now.’
Start off small
Start off small, a website need not cost you the earth. In fact, not having a website may be costing you more. Your website should not only tell your customers all of the basics e.g. where you are, what you’re offering, and how you can be contacted or found, but it should also communicate your brand.
DIY social media can certainly save you a few dollars, but the trick is finding the time to do it all, while you’re also busy keeping your business running. That’s where our Small Business Bundles can come in handy. With a package like our Cappuccino Bundle, you’ll get a total brand package, including a WordPress website, social media branding and a few kick-starter posts, as well as some printed business cards to get you started. Explore our packages now or get in touch with us today to find out more.